Michael Tunney
Writer, editor, and content strateg
I’ve created content and executed marketing campaigns for best selling authors, major publications, and innovative startups to spread their stories across the web.
PROJECTS
dudeproducts.com
DUDE Wipes Dominates NASCAR at Pocono Raceway
When the DUDE brain trust heard a NASCAR driver whose nickname is DiBurrito was looking for a new lead sponsor, we knew we had to get a spot at the starting line.
After some great conversations with the Go Fas Racing team, we signed on to be the primary sponsor for the No. 32 Ford driven by rising-star Matt DiBenedetto at the Gander Outdoors 400 at Pocono Raceway. It turns out Matt had seen the DUDES when we appeared on Shark Tank and both he and his wife were recent converts to the DUDE Wipe...
Medium
How Netflix’s “Black Box” Shortchanges Content Creators
How Netflix’s “Black Box” Shortchanges Content Creators
By Alpha Networks
By all accounts, Netflix’s Stranger Things has been a smash hit, bordering on a cultural phenomenon. The show has received near unanimous praise by critics and immense hype on social media. However, no one knows how many people have actually watched the show. It makes you wonder what kind of king’s ransom the Duffer brothers could have asked for in negotiations for season three.
Unlike shows that appear on cable and can...
Medium
Blockchain Powered Audience Measurement Could Challenge Nielsen TV Ratings
Blockchain Powered Audience Measurement Could Challenge Nielsen TV Ratings
By AlphaNetworks
The way we measure how people watch video content is broken. In 2018, Nielsen, the 94-year-old legacy company responsible for $100 billion in advertising, still measures TV ratings partly by having select Americans keep a paper TV diary of everything they watch, and then mail it to headquarters.
It hard to believe, but it’s true.
The New York Times reported on these diaries, noting that one participant...
Medium
How Phil Knight Beat the FBI and US Customs to Take Nike Public
How Phil Knight Beat the FBI and US Customs to Take Nike Public
The Bank of California had had enough, and now the FBI was getting involved.
Phil Knight’s “grow or die” business strategy had finally caught up with him. What he would call “living on the float,” looked like fraud to his bank.
Float is money that is essentially counted twice, because of the time it takes to process checks and transfer cash to banks. Every month Knight would order as much inventory as he possibly could, maxing hi...
Medium
How to Make Millions Selling Garbage Bananas
How to Make Millions Selling Garbage Bananas
Samuel Zemurray just waltzed into a board of directors meeting of United Fruit, one of the largest companies in the history of civilization, and told everyone they were fired. They had no idea what he was talking about.
United Fruit had acquired Zemurray’s Cuyamel Fruit Co. with $31.5 million in stock a few years before, making Zemurray their largest single shareholder, and now he had enough proxy votes for a one-man hostile takeover.
United Fruit’...
jumpcut.com
The Ultimate Guide to Starting A YouTube Channel
I’m going to give you a crash course on what it takes to launch your very own successful YouTube channel. This is the guide I wish we had access to all those years ago. It contains some of our most impactful, best-kept secrets on viral marketing, online business, and more.
jumpcut.com
Struggling Death Metal Musician Goes from Living Out of a Tour Van to Viral Video Sensation
Meet David. He’s a death metal musician.
He had been living what he thought was every musician’s dream: touring the country playing in a band with his friends.
But there was a problem.
He HATED life on the road.
After playing his ass off at a gig, he’d have to drive 4 hours on dark, lonely roads to the next one.
Even worse, he was living out of a smelly tour van that offered ZERO privacy.
David probably could have lived with it if he was making decent money and playing to adoring crowds…
Inst...
The Freelancer
Fighting Distraction: A Freelancer's Toolkit for Focused Work | The ...
Fighting Distraction: A Freelancer's Toolkit for Fo...
The Freelancer
Gothamist Just Made an Open Call for Pitches. Here's What They Want
Gothamist Just Made an Open Call for Pitches. Here'...
techgraphs.com
Whistle Sports Raises $28 Million From Investors Including Derek Jeter and Peyton Manning – TechGraphs
Whistle Sports Raises $28 Million From Investors In...
techgraphs.com
Kentucky Hired an Analytics Director, But Not For The Reason You ...
Kentucky Hired an Analytics Director, But Not For T...
techgraphs.com
Researchers Create Computer Program You’ll Never Beat At Poker – TechGraphs
Researchers Create Computer Program You’ll Never Be...
techgraphs.com
Game of Drones Set To Bring Drone Sports To Your TV – TechGraphs
Game of Drones Set To Bring Drone Sports To Your TV...
techgraphs.com
Cable Bills Are Going Up In 2015 Due To Sports Programming ...
Cable Bills Are Going Up In 2015 Due To Sports Prog...